The Early Years, Early Learning Centre was established in 1974 by John Beale, whose vision was born out of personal frustration – he simply couldn’t find sufficiently inspiring toys for his children.
This was his inspiration; to create a toy business that would inspire and stimulate children to develop as they played.
The Early Years, Early Learning Centre was established in 1974 by John Beale, whose vision was born out of personal frustration – he simply couldn’t find sufficiently inspiring toys for his children.
This was his inspiration; to create a toy business that would inspire and stimulate children to develop as they played.
The Early Years, Early Learning Centre was established in 1974 by John Beale, whose vision was born out of personal frustration – he simply couldn’t find sufficiently inspiring toys for his children.
This was his inspiration; to create a toy business that would inspire and stimulate children to develop as they played.
Everything is for little people, but you’ll love it too. We’re also parents. We’re bringing the brands we want (no, need) for our children.
We source brands from around the globe. Big & small to bring you & your little ones the best stuff.
We stock what we love and want in our own homes, products are chosen with an eye for quality, longevity, sustainability and ethical production, as well as playful design to make you smile.
As a proud mother of two, Mandy often noted the difficulties she experienced trying to locate, fun, high quality educational toys, similar to the kind located in her native home country Germany.
Frustrated with the current offerings within the UAE, She regularly sort out products from further afield, often returning home from her travels with suitcases full of beautifully crafted wooden toys.
When we started homeschooling, we couldn’t find affordable, good-quality, wooden toys that would help us on our learning journey. So, we went on a hunt to find products that would stand the test of time that our children would enjoy, and would support other small businesses with a similar ethos.
We are 15 years 15-year-old company based in Dragon Mart Dubai. Our Shop is located in HAE 01-07 at Dragon Mart 1, International City. We are producing the best toys with long-lasting quality. Not fade and all weatherproof materials.
We are the exclusive distributor of giant brands like Tamiya and Bandai in the region. We have also expanded our product range from just solely Gunpla to scale models, anime kits, hobby paints, tools, and supplies. Italeri, Zvezda, Mr. Hobby, Hasegawa, Ammo, Aoshima are just some of the brands we carry and we have so much more.
